About Vision Roof Services In Palm Desert, CA
Local roofing experience serving Palm Desert since 1992.
Vision Roof Services is a commercial and residential roofing contractor at 41905 Boardwalk, Suite L, Palm Desert, CA 92211, with a second office in Mission Viejo. Dave Bienek founded the company in July 2014 after 22 years in the trade. The core work is spray polyurethane foam roofing on low-slope commercial buildings: warehouses, storage facilities, business parks, retail centers, and HOA-managed multifamily. The company holds California contractor license 651509. Riverside and Orange counties get both residential and commercial service. San Diego and Los Angeles counties are commercial only.
Mission Statement
To revolutionize commercial and residential roofing with innovative spray-foam and traditional roofing systems, building lasting client relationships through a “Win Together” culture that empowers our teams and drives shared success.
Company VISION
To be the nation’s premier provider of comprehensive roofing solutions, leading in spray-foam technology, fueled by collaboration, team growth, and unwavering commitment to client satisfaction.
Superior Roofing Services from Years of Experience
Executing each project with precision and professionalism.
Commercial Roofing
New & Existing Properties
New roofing projects, foam application, and overall general repair or fixes are covered under the VRS Commercial Roof Management offering. Buildings, business parks and complexes all benefit from such services.
Residential Roofing
Single or Multifamily
Primary residences, vacation homes and more all benefit from the Residential Roof Management services offered by VRS. We install new roofs, repair existing systems, or, apply new technologies such as spray foam to improve the quality and value of your property.
New Construction
Planning & Installation
With over twenty years experience in the roofing industry, our overall value as a roofing services provider is unmatched, especially for the important task of project planning and installation for new, large-scale developments.
Solar Install
Energy-Efficient
With the experience and training of the VRS team, rest assured that your new solar roof will be installed and maintained with the greatest attention to detail and adherence to best-practice.
Our Story & History
Early Beginnings: Dave Bienek, the CEO of Vision Roof Services, Inc., began his journey in the roofing industry at the young age of 15. Working alongside his father, a successful and fierce leader in the residential HOA roofing market in Southern California, Dave spent his high school summers and days off learning the trade. This early exposure to the roofing industry laid the foundation for Dave's future career.
Entering the Family Business: In 1998, Dave officially joined the family roofing business, working closely with his father. Under his father's mentorship, Dave honed his skills and developed a deep understanding of the roofing industry. His father's success as a roofing contractor inspired Dave to pursue a career in roofing with the same passion and dedication.
Transition to Commercial Roofing: After his father sold the family business and transitioned to real estate, Dave sought to advance his career further. He joined a large commercial spray foam (SPF) roofing company that specialized exclusively in commercial SPF roofing systems. During his eight years with the company, Dave received comprehensive training and gained valuable experience in the commercial roofing sector. It was during this time that Dave realized he had bigger dreams and ambitions within the SPF commercial foam roofing industry.
Founding the Company: Armed with extensive knowledge and experience, Dave took a bold step and founded Vision Roof Services, Inc. in July 2014, located in Palm Desert, CA. Vision quickly established itself as a premier provider of both commercial and residential roofing services, with a strong focus on SPF commercial roofing systems. Under Dave's leadership, Vision has become the leading commercial spray foam provider in Southern California.
Expansion and Growth: Today, Vision Roof Services, Inc. is experiencing rapid growth. The company is expanding its reach into Arizona and has plans to enter the Texas SPF market soon. Vision continues to advance its skills and grow its team, aligning everyone with the company’s goals and mission.
Partnership with Cardone Ventures and the 10X Business Platform: In a strategic move to maximize growth and operational effectiveness, Vision has partnered with Cardone Ventures and the 10X business platform. This partnership will allow Vision to scale at an unprecedented level, aligning the entire company with a single vision of success. By leveraging the 10X principles, Vision aims to build financial freedom within the organization, incentivizing and aligning team members for growth and success.
What actually kills a roof in the Coachella Valley
It is not rain. Palm Springs averages 110.5 days a year at or above 100 F, and 33.3 days at or above 110 F, across the NOAA record back to 1906. In 2024 the valley recorded 83 days at 110 or higher.
A dark low-slope roof in that environment reaches 150 F or more in the summer sun, per the US Department of Energy's cool roof guidelines. Lawrence Berkeley National Laboratory measured a black roof running 54 F hotter than a white one under the same conditions. Every one of those days is a thermal expansion and contraction cycle through the membrane, the seams, the fasteners, and the flashings.
That is the failure mode here. Not water intrusion from storms. Thermal cycling and ultraviolet load, repeated 110 times a summer, working the joints in a roof until one of them opens. Which is why a monolithic system matters more in the desert than it does on the coast: a sprayed foam roof has no seams, no laps, and no fasteners for the cycling to work against.
The cooling side is real, and smaller than the industry claims. Raising a commercial roof's solar reflectance from 0.20 to 0.60 produced 2 to 18% cooling energy savings across the building types Lawrence Berkeley modeled. The Department of Energy's own guide puts it at up to 15% of annual air-conditioning energy for a single-story building. Anyone quoting 40% cannot show you where the number came from, because there is no published source for it.
There is a second saving that almost nobody mentions. Oak Ridge National Laboratory found that in a hot climate with a reflective roof surface, the annual demand-charge saving is roughly equal to the annual energy saving, which close to doubles the total. If your building is on a demand tariff, the roof is working on both halves of the bill, and the second half never shows up in a payback calculation because nobody runs it.
Credentials, and how to check any roofer before you sign
| Credential | Detail | Where to verify it |
|---|---|---|
| California contractor license | 651509 | CSLB "Check a License" tool |
| Industry membership | Spray Polyurethane Foam Alliance, listed in the SPFA contractor directory | sprayfoam.org |
| BBB | A+, accredited 26 September 2024, 0 complaints in 3 years | bbb.org |
| Insurance | General liability and workers compensation, certificates on request | Ask for the certificate, not the claim |
Four things worth checking on any roofing bid in California, ours included:
Pull the license yourself at the CSLB site. Check that the classification is C-39 Roofing, that the status is active, and that the name on the license matches the name on the contract. A B General Building license alone is not a roofing license.
Ask who is actually spraying. Foam work is frequently subcontracted. Ask how many certified applicators are on the contractor's own payroll and what level of certification they hold.
Ask for the coating mil spec in writing. 22 dry mils is a manufacturer minimum. A 20-year warranty system usually needs 35 to 38. A bid that does not state a mil thickness is not comparable to one that does.
Ask what happens at year 12. If the answer does not include a recoat, the warranty maths does not work.
We are a member of the Spray Polyurethane Foam Alliance. We are not SPFA company-accredited, and the two are different things. Anyone telling you otherwise about their own business is worth a second look.
Management Team
From a great leadership team comes great results
Dave Bienek
Mike Zapata
Don Gerrell
Andrea Avoian
Get the Roof Health Check.
A licensed roofer walks your roof, measures the 9 points, and sends you a photo-documented written report inside 72 hours. If the roof does not need work, the report says so.